Apoly

Your name.Your customers.Your prices.

Your pharmacy's online shop. Fixed subscription, 0% commission.

Request a demo

0% commission. From 149 € excl. VAT, per pharmacy.A short form, then we call you back to arrange a slot, by video call or at the pharmacy.

The pharmacy's home pageScreens from Apoly's demo environment.

Everything a pharmacy sells online

Parapharmacy and non-prescription medicines, at the price you set. Prescriptions stay at the counter.

  • Sun care
  • Skin care
  • Vitamins
  • Thermometers
  • Baby
  • Syrups
  • Plasters
  • Nose and throat
  • Hygiene

What it asks of you

Your pharmacy software stays yours. Apoly reads its export; the rest fits in four lines.

  1. Your catalogue, imported

    From your pharmacy software's CNK export, with you, at set-up.

  2. Your prices, in one go

    By aisle, with a preview before saving.

  3. No parcels to prepare

    You validate in one tap. A partner picks up, prepares and delivers the parapharmacy. Medicines and medical devices are always collected at the counter.

  4. Your product pages, at your own pace

    Photos and descriptions start from supplier data sheets. Nothing is published without your review.

apoly.be/pharmacien/catalogue
Real « Catalogue et prix » screen from Pharmacie du Centre's pharmacist area, cropped to the form: search, department, aisle and regime filters, « Sans prix (0) » and « Catégorie à affiner (0) » checkboxes, 40 products, whole catalogue, 40 published out of 40; « Tarification en masse » block (applied to the selection, preview before any change is saved), method « Prix conseillé fournisseur (TTC) », coefficient 1,35, rounding « Au 0,x9 », « Écraser les prix déjà saisis » checkbox and « Voir l'aperçu » button.
Bulk pricing: supplier's recommended price, coefficient 1.35, rounded to 0.x9, preview before saving.Apoly's demo environment.

Tools made for your pharmacy

Your orders and the medicines lock, in a single area, on your phone as on your screen.

  • Real « Commandes » screen from Pharmacie du Centre's pharmacist area on mobile: « Les commandes de votre boutique. Validez, préparez, remettez : le client est prévenu à chaque étape. », tabs « À valider », « À préparer », « Prêtes », « Remises »; order DM-2609-0443, being prepared, Client Démo 11, 1 item, 20,56 €, collection at the counter, 12 Sept 2026, « Marquer prête au retrait » and « Détail » buttons; order DM-2609-0440, being prepared, Client Démo 28, 5 items, 66,02 €, collection at the counter, 11 Sept 2026.

    Every order, validated by you

    Nothing moves without your action; a medicine is always collected at the counter.

  • Real « Ma boutique » screen from Pharmacie du Centre's pharmacist area on mobile, « Notification AFMPS » block: the reference of the notification to the FAMHP (AFMPS) for selling medicines online, the empty field, the note « Vide : les médicaments restent en brouillon. Ne saisissez une référence que si la notification est effective. » and the liability warning; then the « Demandes des patients » block and the « Enregistrer » button.

    Medicines under lock

    Without a FAMHP notification reference, no medicine can be published. The block is technical.

Apoly's demo environment.

Apoly is not a pharmacy: apoly.be sells no products. The seller is always your pharmacy.

Notifying the FAMHP (AFMPS) and the Order remains your step: Apoly does not do it for you. While your notification reference is missing, no medicine can be published; your shop starts with parapharmacy, and non-prescription medicines are added afterwards, as reservations: collection and payment at the counter, never delivery or a card hold.

Selling online, by the rules: what the law asks

What stays yours

Your name at the top of the site, your customers with you, your prices set by you. Apoly signs in small print, in second place.

demo-centre.apoly.be
Screen of the demo shop's home page on a computer: « Pharmacie du Centre (démo) » at the top and « Namur · propulsé par Apoly » in small print below, the search for a product, a brand or a CNK, « Mon compte » and the basket, the aisles « Tous les produits », « Beauté », « Bien-être », « Compléments », « Dispositifs médicaux », « Hygiène », « Médicaments sans ordonnance », then « PHARMACIE DU CENTRE (DÉMO) · NAMUR », the opening status, the title « La pharmacie en un clic » and four products with their prices.
Home page of the demo shop, Pharmacie du Centre (démo): the pharmacy's name at the top, Apoly in second place.Apoly's demo environment.

The network is shrinking, online sales are growing.

Belgian pharmacies are declining year after year while Belgians buy more and more online.

4 581

pharmacies open to the public in Belgium in 2026, 77 fewer than a year earlier

181

pharmacies permanently closed since 2020, 54 % of them in Wallonia

17,4 bn €

spent online by Belgians in 2024, across all sectors, up 6,7 % on the previous year

Apoly does not claim to reverse this curve. It puts you on the right side of it.

Sources: Medi-Sphere, 4 March 2026, based on the Sirius Insight white paper on the pharmacy sector ; annual report by Becom on e-commerce in Belgium.

What it costs

0 %

commission on your sales

149 €

per month, Essentiel plan

+ 790 € set-up

Pro plan: 299 € per month + 1 490 € set-up. Excl. VAT, no commitment, cancel monthly.

Essentiel imports your catalogue at set-up; Pro synchronises it automatically and adds delivery by a logistics partner, offers, statistics and the companies module (plan details).

Online payments are collected by your pharmacy into its own Stripe account; the fees are Stripe's, and Apoly adds nothing to them.

Questions you are going to ask

To sell medicines online, yes: the pharmacist in charge notifies the site to the FAMHP (AFMPS) and the Order of Pharmacists within one month, and the FAMHP list shows notified online pharmacies. For the model in place today — reservation, collection and payment at the counter — the FAMHP writes that such a site is not an internet pharmacy and that article 29 does not apply to it: no notification would therefore be required, to be confirmed, a request for advice is pending. On Apoly, no medicine can be published without your notification reference. Details on the page « Vendre en ligne, en règle » (French and Dutch versions prevail).

Yes, and it is the cautious route, to be confirmed by the Order of Pharmacists: cosmetics and food supplements fall outside article 29. Your medicines stay blocked on Apoly until you enter your notification reference. Once published, they are not sold online: they are reserved, like every medical device, and paid for at the counter.

Apoly shows your pharmacy's identity on the shop, blocks your medicines while the notification reference is missing, keeps medicines and medical devices for collection and payment at the counter with no card hold, and applies no discount to them. Apoly does not notify on your behalf, authorises no sale, does not check your reference with the FAMHP and does not replace the advice of the Order. Still in progress: the official logo, package leaflets, article 29 notices and the FAMHP's advice on this model.

You do. The payment account is yours, and the funds go straight into it. We invoice you a subscription, like any software supplier. Online payments are collected by your pharmacy into its own Stripe account; the fees are Stripe's, and Apoly adds nothing to them.

Because a commission on medicines, paid by a pharmacy to a company that is not a pharmacy, raises a problem of professional independence. We preferred a model that raises that question for no one. You know what you pay, every month, whatever your turnover.

They are out of scope. Your shop sells parapharmacy online, and offers non-prescription medicines and medical devices as reservations: the patient collects them and pays for them at the counter. Dispensing a prescription stays at the counter too.

You get your catalogue and your customer file back, in a usable format. The subscription ends at the end of the paid period. If the domain is yours, it stays yours. No clause holds you back.

No. Apoly has no shop and never will — it is prohibited anyway: only a pharmacy can sell medicines. We sell software to pharmacists, not products to patients.

A short demo, with no commitment.

A real shop, shown live, by video call or at the pharmacy. We answer your questions.

Request a demo